Lemon - Brand design

As the first establishment of its kind in the heart of a German
town, LEMON needed to set the tone with a strong, recognizable
and simple logo.

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The brand is carefully aligned to its needs, whether it’s a menu
or a sign. Combined with a logo system that works from the
smallest favicon to the largest billboard, it creates a brand that
will be known throughout the town.

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A combination of the afternoon lemonade and the slice of lemon in
your evening cocktail, the LEMON name and brand show you that
you are welcome all day long.